 Gwen Carleton
Editor, Corporate Communications, Novo Nordisk
Gwen Carleton has worked in Corporate Communications since 2001. She is editor of Novo Nordisk's intranet news service, producer of the company's quarterly video news broadcast and a contributor to the employee magazine. She has also seen life from an affiliate's viewpoint, having managed communications in a new affiliate in California for four months in 2005. Previously, Gwen was a journalist, writing for The Capital Times newspaper and other US publications.
Novo Nordisk
Novo Nordisk is a healthcare company and a world leader in diabetes care. Novo Nordisk also has a leading position within areas such as haemostasis management, growth hormone therapy and hormone replacement therapy.
With headquarters in Denmark, Novo Nordisk employs approximately 25,350 employees in 79 countries, and markets its products in 179 countries.
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Presentation
Thursday, November 8th: 14.30 - 16.00
Track: Communication
Building a news site that works
In 2001, Novo Nordisk launched its first internal news website. Today, it reaches thousands of employees worldwide, and is viewed as the company's central news source by managers and employees alike.
In this session, we will explore the early challenges (employee skepticism, credibility, creating and maintaining standards) and more recent ones (resources, redesigns, coordination with affiliates). We will also explore best practices gleaned along the way.
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