 Phil Kemelor
Author of the Web Analytics Report
Vice President, Strategic Consulting Services - SEMphonic
Phil is a marketing and technology professional with over 20 years of experience in enabling Fortune 500 companies, government agencies and non-profit organizations implement technology to achieve marketing, operations and customer relationship goals.
Phil is a guest analyst for CMS Watch and author of the The Web Analytics Report.
It was the importance of deriving return on investment from the Internet that drew Phil to the area of Web analytics in 1996. While managing the Internet operations for an international pharmaceutical standards organization, Phil created an integrated Web analytic program that combined the use of analytic software, usability testing, surveys, focus groups and interviews.
In 1997, Phil initiated the use of Web analytics at Bell Atlantic and built the program into a marketing intelligence service relied upon by over 40 business units and over 100 marketing managers. The program's success was highlighted in Inter@ctive Week and PC Week.
Phil was a founding member of the Web analytics consulting practice at NetGenesis, one of the first generation leaders in Web analytic software. In his role as Principal Analytics Consultant, Phil worked with dozens of companies including General Electric, Time Warner, and American International Group to plan and implement Web analytic programs. Phil developed methodologies, organizational processes, best practices, and training that served as the basis for engagements with all clients.
Phil published The Executive's Guide to Web Site Measurement and Testing in 2006. The book focuses on the use of Web analytics, usability testing, focus groups, interviews and online surveys for developing an overall strategy focused on achieving profitability, communication, customer service and cost savings goals.
Strategic Consulting Services - SEMphonic
SEMphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. SEMphonic provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. SEMphonic is headquartered in Novato, California.
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TutorialTuesday, November 6th: 13.00 - 16.00Presentation
Wednesday, November 7th: 15.45 - 16.45
Track: CMS Watch
How are we doing?
Marketing and communications managers - and senior executives - are increasingly using web analytics and search analytics to measure performance and understand visitor intent. Join analytics expert Phil Kemelor to understand how the changing web can still be measured.
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