Willms Buhse

Executive Director Client Services, CoreMedia

Since 2006, Dr. Willms Buhse has been responsible for the Client Services department, together with Lars Ferner. Head of Products & Marketing and member of the executive committee since November 2003, Willms is responsible for CoreMedia’s global marketing and communication as well as product management for CoreMedia DRM and CoreMedia CMS 2005.

He has been active in the field of strategic technology and digital rights management for many years. Early in his career, he worked as a consultant in technology and strategy projects at the German top management consultancy group, Roland Berger & Partner and advised companies such as Volkswagen and Deutsche Bahn. After this, from 1999 to 2003, he worked with Bertelsmann AG and BMG in Gütersloh, Hamburg and New York, USA, where he co-founded Bertelsmann Digital World Services, a pioneer in the field of digital rights management (DRM).

Willms holds degrees in Industrial Engineering (Dipl.-Ing.) and in Management Sciences (Dipl.-Oec.) from the University of Hanover, Germany and University of Madrid, Spain. He gained his Ph.D. in Economics from the Technical University of Munich. He has also written and edited two books on digital rights management, and has spoken at more than 110 conferences on the subject of digital distribution in the media industry.

CoreMedia

CoreMedia is the leader in innovative people-centric™ social software.

The company, based in Hamburg, Germany, has successfully positioned itself in the highly-dynamic market for Internet technology. CoreMedia is characterized by its innovative and creative culture, and by the focus on collective learning.

These values are also to be found in CoreMedia’s technology: CoreMedia develops software that enables staff, partners and customers to achieve their goals rapidly, creatively and productively.

Founded in 1996 and headquartered in Hamburg, Germany, CoreMedia maintains a global network of implementation partners that includes 500 professional consultants.

Presentation

Wednesday, November 7^th: 14.30-15.15

Track: Sponsored Sessions

How Enterprise 2.0 unlocks creativity and innovation - The symbiosis of company culture and technology

Hierarchies have dominated corporate cultures and people's lives for a very long time. However, culture, and in that respect, technology are changing rapidly and the Internet and especially Web 2.0 functionalities enable interaction and undermining authorities as no other medium does. Blogs, wikis and tagging illustrate how much social interaction influences our daily lives - and transforms the technological as well as the cultural background of companies.

Which impact do these developments have for CMS vendors and users? CoreMedia's passion is to build a creative and innovative culture - being a great example for Enterprise 2.0 culture - and technology.