| Web Governance: Figuring out who is in charge |
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| Tuesday, November 6th: 13:00 |
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 Lisa Welchman
While the technical challenges of managing a web site can be complex, frequently what seems like a technical challenge is really a "people problem": IT and Marketing team deursing over who is in charge of the business' web site; or, a senior manager who is completely detached from the organization's most strategic and pervasive communications asset -- its web site.
In this tutorial Lisa Welchman will illustrate a methodology for determining the maturity of an organization's Web Governance practices and offer approaches for creating effective governance practices. |
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